![]() ![]() EL SHOW is their contribution to amplifying the voices and stories of Latino baseball players, ensuring that their remarkable journeys to the major leagues are celebrated and documented. As the co-founder of Voto Latino and Project 2050, Phil Colon understands the importance of providing a voice for underserved communities. In 2024, they plan to expand their presence into additional media channels, aiming to make EL SHOW a household name for anyone who loves baseball and its cultural significance.ĮL SHOW's ultimate ambition is to become the go-to platform for young Latinos worldwide. This past May, they launched on Instagram. ![]() However, their vision extends beyond a single platform. The journey began on TikTok, where EL SHOW tapped into a vast and diverse audience. To reverse this trend, the platform is committed to creating content that resonates with the youth, reigniting their passion for baseball by showcasing its rich cultural tapestry and making it relatable and exciting for a new generation. Moreover, EL SHOW recognizes baseball's challenges in engaging younger audiences, especially people of color. "It's about giving these athletes the recognition and representation they deserve while breaking down barriers in the sports media landscape," states Phil Colon. EL SHOW has seized this opportunity to reframe the narrative, providing a platform where Latino players can directly share their stories, perspectives, and experiences with fans. Language barriers and a lack of cultural understanding have left these remarkable athletes as infrequent guests on post-game shows such as ESPN and FS1. ![]() Their journey has unveiled a stark reality: while over 30% of MLB players are Latino, they are grossly underrepresented in mainstream sports media. Recognizing a void in Latin sports culture content, Phil and Rafael set out to celebrate the essence of béisbol as a cultural phenomenon, taking fans on a journey that transcends the boundaries of the game itself. Their genuine appreciation shines through in every part of EL SHOW.ĮL SHOW stands out as one of the only bilingual baseball communities on social media that delves deeply into the lifestyle and culture surrounding the sport. They proudly wear the title of loyal Yankees fans yet have a deep respect and passion for all aspects of the game. Their high school friendship, formed during their years at Cardinal Hayes H.S., has only deepened their bond. Hailing from native New York neighborhoods of the South Bronx and Washington Heights, Phil and Rafael share deep roots in the heart of baseball culture. Their journey with baseball started from T-ball through 14U, giving them a profound understanding of the sport's significance in young lives. Both Phil and Rafael are not only passionate fans of baseball but also dedicated baseball/softball coach dads for their kids, including Ella, Sam, Miles, and Stella. ![]() This bilingual and culturally relevant lifestyle baseball platform has captured baseball fans' hearts and social media feeds worldwide.ĮL SHOW isn't just another baseball platform it's a labor of love built on personal connections to the game. Their shared passion for baseball and a vision for something extraordinary led to a partnership and the creation of EL SHOW. New York City, New York ( ) - In January of this year, Rafael Jimenez, a former production exec with a distinguished career at CNN, MTV, Refinery 29, and ABC News Digital, joined forces with Phil Colon, a seasoned media and marketing expert with over 30 years of experience. ![]()
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